Marketing

Performance marketing in 2026 — Meta, Google, TikTok benchmarks

9 min read · September 28, 2026

Real 2026 performance marketing benchmarks by channel and industry — CPMs, CTRs, CPCs, and where the wins are.

Meta: CPMs $8–$18 globally for D2C; CTRs 1.3–2.4%; iOS attribution still messy — use incrementality tests quarterly.

Google Search: $1–$8 CPC for SaaS; conversion 3–6% on branded, 1–2% on cold.

TikTok: CPMs $3–$9; native UGC creative beats studio polish 3:1 on CPA.

LinkedIn: $35–$80 CPM; only worth it for ACV > $25k or recruiting.

Creative > targeting is more true than ever in 2026. Ship 6 ad concepts per week, kill the bottom half weekly.

Building something in this space?

Talk to a senior at Purpledot. We respond within one business day.

Read next