The conversion-first website framework Purpledot uses to turn visitors into qualified leads — copy, structure, CTAs, and tracking.
Most service-business websites are brochures. Lead-gen websites are funnels.
Above the fold: offer + proof + one CTA. No carousel, no fluff.
Section 2: outcome (numbers) — not features.
Section 3: named case study with a logo and a metric.
Section 4: trust strip (logos, badges, reviews).
Section 5: how it works in 3 steps.
Section 6: pricing or a clear next step.
Section 7: FAQ answering the top 6 objections.
Section 8: booking embed (Calendly) + WhatsApp CTA.
Track form starts, scroll depth, CTA clicks. Fix the leakiest step monthly.
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