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App Marketing
App marketing and ASO in 2026 — the complete playbook
10 min read · October 14, 2026
How to grow a mobile app in 2026 — ASO, paid UA, lifecycle, retention loops, and the metrics that matter.
ASO: keyword research with AppTweak/SensorTower, screenshots that sell outcomes, localised metadata for top 10 markets.
Paid UA: Apple Search Ads + Google App Campaigns + Meta + TikTok. Start with $5k/channel for 4 weeks; kill the bottom 2.
Lifecycle: push + email + WhatsApp triggered on behavior. Generic blasts dead in 2026.
Retention loops: social, content, status, savings — every great app has at least one.
Metrics: day-1, day-7, day-30 retention; ARPDAU; payback period < 12 months blended.
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